Bachelor of Arts in Communication Media Technology With IT

About the Programme

Produce professionals with a firm theoretical and practical background knowledge in Communication and Media Technology.

Train specialized graduates in journalism, radio and television production and presentation. Public relations practice and advertising skills too.

Programme Courses

Year1: Semester1

AMT 101	Introduction to Communication
AMT 103	Media History
AMT 105	Introduction to Journalism
AEC 101	Introduction to Microeconomics
DDS 101	Introduction to Development Studies
DPS 101	Basic Concepts in Political Science
FRE 101	French Structure I
UCI 101	Foundations of Information Technology
UCI 103	Word Processing and Design of Presentations

Year 1 Semester 2

AMT 102	News Sourcing
AMT 104	Human Communication
AMT 106	Introduction to New Media
AEC 102	Introduction to Macroeconomics
DPS 103	Politics and Government in Africa
UCI 102	Computer Communication Systems
UCI 104	Data Manipulation and Analysis using Spreadsheets

Year 2 Semester 1

AMT 201	News Writing
AMT 203	Theories of Communication
AMT 205	Culture and Communication
AMT 207	Political Communication
AMT 209	Public Speaking
AMT 211	Content Specializations Practical
AMT 213	Media Ethics
UCI 201	The Internet and World Wide Web
UCI 203	Desktop Publishing Techniques

Year 2 Semester 2

AMT 202	Editing for Print Media
AMT 204	Photography
AMT 206	Writing for Broadcast Media
AMT 208	Media Law
AMT 210	Alternative Media
AMT 212	News Writing Practical
AMT 214	Group Dynamics
UCI 202	Computer Based Information Systems
UCI 2O4	Relational Database Management Systems

Year 3 Semester 1

AMT 301	Introduction to Public Relations
AMT 303	Introduction to Advertising
AMT 305	Organizational Communication
AMT 307	Introduction to Radio and TV Production
AMT 309	Printing and Publishing
AMT 311	Photojournalism
ADT 302	Play Writing I
UCI 303	Multimedia and Graphics Systems and Applications
UCI 305	Computer Applications in Hospitality & Tourism Industry

Year 3 Semester 2

Print Media Option

AMT 302	Development Communication
AMT 304	Research Methods in Communication
AMT 306	Business Reporting
AMT 310	Feature Writing
AMT 312	Sport Journalism
AMT 314	Newspaper and Magazine Production
UCI 302	Electronic Commerce
UCI 304	Statistical data Analysis

Electronic Media Option

AMT 302	Development Communication
AMT 304	Research Methods in Communication
AMT 306	Business Reporting
AMT 310	Feature Writing
AMT 312	Sport Journalism
AMT 314	Newspaper and Magazine Production
AMT 316	Principles of Radio and Television Production
UCI 302	Electronic Commerce
UCI 304	Statistical data Analysis

Public Relations Option

AMT 302	Development Communication
AMT 304	Research Methods in Communication
AMT 306	Business Reporting
AMT 308	Psychology of Communication
AMT 310	Feature Writing
AMT 312	Sport Journalism
AMT 314	Newspaper and Magazine Production
AMT 316	Principles of Radio and Television Production
AMT 318	Principles of Advertising
AMT 320	Corporate Public Relations
UCI 302	Electronic Commerce
UCI 304	Statistical data Analysis

Year 4 Semester 1

AMT 401	Practical Skills Project I
AMT 403	Health Communication
AMT 405	Content Analysis
AMT 407	Investigative Journalism
AMT 409	Communication and Conflict Resolution
AMT 411	Editorial Writing
UCI 401	Social and Professional Issues in IT
UCI 403	Information Issues and Security

Electronic Media

AMT 401	Practical Skills Project I
AMT 403	Health Communication
AMT 405	Content Analysis
AMT 407	Investigative Journalism
AMT 409	Communication and Conflict Resolution
AMT 411	Editorial Writing
AMT 413	Radio and TV Production Practical
AMT 415	Radio and TV News
ADT 402	Stage Lighting I
UCI 401	Social and Professional Issues in IT
UCI 403	Information Issues and Security

Public Relation Option

AMT 401	Practical Skills Project I
AMT 403	Health Communication
AMT 405	Content Analysis
AMT 407	Investigative Journalism
AMT 409	Communication and Conflict Resolution
AMT 411	Editorial Writing 3C
AMT 413	Radio and TV Production Practical
AMT 417	Tools of Public Relations
AMT 419	Social Marketing
AMT 421	Advertising Copy Production Practical
UCI 401	Social and Professional Issues in IT
UCI 405	Property Management Systems in Hospitality Industry

Year 4 Semester 2

Print Media Option

AMT 402	Practical Skills Project II
AMT 404	Online Journalism
AMT 406	Media House Management
AMT 408	Gender and Communication
AMT 410	Environmental Communication
AMT 412	Crime and Court Reporting
AMT 414	Reporting Science and Technology
AMT 416	Communication and Corruption
AMT 418	Industrial Attachment
UCI 402	Human Computer Interaction
UCI 404	Special Topics in Contemporary ICTs

Electronic Media Option

AMT 402	Practical Skills Project II
AMT 404	Online Journalism
AMT 406	Media House Management
AMT 408	Gender and Communication
AMT 410	Environmental Communication
AMT 412	Crime and Court Reporting
AMT 414	Reporting Science and Technology
AMT 416	Communication and Corruption
AMT 418	Industrial Attachment
AMT 420	Editing for Electronic Media
AMT 422	Animation
ADT 409	Stage Lighting II
UCI 402	Human Computer Interaction
UCI 404	Topics in Contemporary ICTs

Public Relations Option

AMT 402	Practical Skills Project II
AMT 404	Online Journalism
AMT 406	Media House Management
AMT 408	Gender and Communication
AMT 410	Environmental Communication
AMT 412	Crime and Court Reporting
AMT 414	Reporting Science and Technology
AMT 416	Communication and Corruption
AMT 418	Industrial Attachment
AMT 424	Public Relations and Marketing
AMT 426	Public Relations Planning and Monitoring
UCI 402	Human Computer Interaction
UCI 404	Special Topics in Contemporary ICTs

Admission Requirements

Meet the minimum requirements for admission into degree programmes at Maseno University
In addition, the candidates must have scored a minimum grade of C+ in the Kenya Certificate of Secondary Examinations (KCSE) and grades below in the following cluster subjects:

One Humanities	C+
English	C+
Kiswahili	C+

One principal passes at A level in English or Kiswahili and a subsidiary in General paper all obtained in the same sitting.
A relevant diploma from training institutions recognized by Maseno University senate.

Regulations on Credit Transfer

Requests for credit transfer will be made in writing to the academic registrar through the Dean of School after admission on recommendations of the school board. Official transcripts from a recognized University must accompany such a request.

The course units on which exemptions are sought shall not exceed one third of the total units in that level.

Programme Duration

The programme shall normally run for a minimum period of four (4) academic years, with years I, II, IV comprising two semesters each.

Programme Structure

The program offers courses within the degree structure spelled out by the School.

The Department offers courses in terms of units as defined by the School.
There shall be CORE (C), ELECTIVE (E) and REQUIRED (R) courses. Core courses are mandatory, while Elective and Required courses may be chosen by students as preferred in fulfilling the full-time load requirement. Required courses are taken from other departments.
In the first year, students will be required to take SIX courses from Communication and Media Technology Department and at least EIGHT courses from other programs/departments in the University.
In the second year, students will be expected to take EIGHT media courses and EIGHT courses from other programs/departments in the University.
In the third and fourth years students shall take at least TEN Units from the Communication and Media Technology Department and at least SIX courses from other programs/departments in the University.
The department of Communication and Media Technology shall from time to time specify courses to be taken in other programs/department.
There shall be an industrial attachment at the end of fourth year running continuously for three months for students in their respective areas of interest and specialization.
With the guidance of the lecturer concerned, students shall contribute to and manage in-house publications and production to sharpen their skills in print and electronic media, Photojournalism, Public Relations and Advertising.

EXAMINATIONS

Common University examination regulations shall apply. However:

Each course taught during the semester shall be assessed at the end of the semester.
Continuous Assessment Tests (CATS) and final semester examinations shall constitute 30% and 70% respectively.
During their Industrial attachment (AMT 419), students shall be assessed at least twice by two different University academic staff using special assessment forms. The attachment course shall be graded as follows:

On field assessment 70%
Students Field Report 30%

e. Courses which are exclusively practical like AMT 212, AMT 401, AMT 411 and AMT 412, shall be graded out of 100%. However, for AMT 401 and 412, a special Board of Examiners constituted by the department comprising departmental lecturers will assess the practical. A Viva Voce shall be held between the Board of Examiners and the candidate where the supervisor will himself/herself present the candidate(s).

Grading System

Grading system of courses and degree classification shall be the same as those contained in section 5.3 of the common rules and regulations for undergraduate examinations of Maseno University.

Graduation Requirements/Classification of Degrees

Unless exempted by Senate, degrees shall be classified into First Class Honours, Second Class Honours (Upper Division), Second Class Honours (Lower Division) and Pass. The Degree shall be graded as follows.

Percentage
70-100%	1^st Class Honors
60-69%	2^nd Class Honors (Upper Division)
50-59%	2^nd Class Honors (Lower Division)
40-49%	Pass

Certification

Graduates of this programme will be awarded a Bachelor of Communication and Media with either of these specializations (Public Relations, Electronic Media or Print Media) of Maseno University.